When it comes to video marketing or any form of #digitalmarketing for that matter, one of the most frustrating parts is tracking ROI. Everyone wants to know of their efforts are being maximized. Social Media Examiner has put a 4 step guide that walks your on how to track your ROI.
How to Track the ROI of Your Video Marketing
Take the time to do a complete breakdown of all of the projected costs of your video marketing campaign, including the marketing hours you’ll spend promoting it.
Include a buffer of at least 20% of your projected expenses if you manage the campaign on your own. This buffer will be used for unexpected costs, such as having to reshoot footage or invest more in editing.
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