In 1979 a British group called ‘The Buggles’ released a song, “Video Killed the Radio Star”. The prophetically titled song was the to first music video to broadcast on MTV and ushered in 20+ years of music video marketing. The irony here is that video did not kill the radio star one bit – it simply extended their reach and influence. For the first time, a small band with even a modest audience could seemingly release a video one-day and become bonified superstars the next. Sure the music wasn’t always the greatest but who cares, you got to see them play on a Television right there in the comfort of your own teenage bedroom. All of America bought in and records sold like never before.
But you still needed serious money to shoot a video. The equipment was expensive, airtime cost a fortune, and the label controlled everything.
Then came the Internet
Yeah it sucked at first, 56k modems, waiting hours to download one song let alone a video. But the potential was there. Fast forward a bit, it’s now 2007. Technology has caught up with inspiration. The kind of professional equipment that used to cost 50k now cost less than the TV your shooting it for. Sites like YouTube and MySpace have popped up enabling any band with a computer and an Internet connection, to shoot and upload a video.
Why does this matter?
Now a small band can seek success without relying on a publisher (major label) to connect/find their audience. The band self-publishes and lets their audience find them. And they’re doing it droves. Just look at the numbers, according to Reuters, ‘there are over three million indie bands on MySpace’. And each one of those bands can now reach over 100 million people.
Music Lessons for Local Business Owners
Local Businesses (especially new ones) have a hard time finding an audience. Just like a local indie band, customers are not going to find out about you if spend all day playing in your own ‘garage’. Corporate America (franchises, chains, etc.) is beating you but not because they have money, droves of human capital or global market dominance. No, you’re getting beat because corporations invest in marketing (i.e. hiring ad firms, publishing commercials, branding everything and everyone) while you stick to the status quo. You sit there in your store, waiting for customers to come in and buy your products. Ok perhaps that’s not 100% accurate. Of course you publish ads in newspapers, coupons sent out in mail (that go right in the trash), handout flyers on the streets and stuff SALE signs in your front window; I could go on and on. All this money spent just to get them inside as ‘potential’ customers, and most people still have no idea what makes you any different than that ‘Starbucks’ around the corner. Let’s face it; instead of publishing a song or album, you’re too busy practicing in you’re own garage.
Why should we shop at your store?
You have a story. You know why people love your business. I’m willing to bet you have customers that come in every day, most of them even know you by name. You probably sell something that can only be found in your neighborhood. Or maybe it’s just your service. Everyone loves your service. Whatever it is, it’s local and part of the fabric of your community. One band’s song is another business owner’s story. Tell your story online with video. What are you waiting for rockstar?
Using a custom yard sign is the best way to promote your business. Radio, television, email marketing and word of mouth are other forms of advertisement but all these are competing against each other. Yard signs will be visible as customers drive or walk around. These are benefits of custom yard signs.
Yard signs will draw attention to your business. Passerby’s will now be aware of your presence and will want to know what your business entails. To get the best results, it is essential for the custom coroplast yard signs to have an eye popping colour scheme that will attract the interest of people. Use large and bold fonts for displaying the name of your company, mention the services you offer, add a phone number or a website. It is also a good idea to incorporate a twitter or Facebook icon so that your clients can look your up on social media.
Yard signs are portable and convenient. This is beneficial as it is easy to use the signs at different branches of your company or even re use them. Portability is also vital for businesses that do not have a physical location. Those who work from their home can post signs at intersections or even in front of their own yard.
The signs will display the services you offer. You might have prospective clients that have only seen your business but do not know exactly what you have to offer them. It is essential not to clutter the sign with information on all the services that you provide. You can also use the signs to let people know if there are any special promotions, sales or deals. This is the best way for drawing in more business. Inform consumers the duration the sale is going to last and how much they are going to save. This way, you will be creating a sense of urgency with your signs.
Mashable kicks off their US Summer Tour this coming Saturday in Seattle! If you’re in one of the following cities over the next month, be sure to sign up for a night of networking, music and good times! While you’re at it, why not peg a few shots at the event?Now anyone attending one of the following events can tag shots to that event and automatically broadcast them on Twitter (w/ a hashtag), Facebook, Flickr, Posterous and Tumblr.
For more information, click one of the following cities:
1. Seattle: Saturday, July 9th
2. San Francisco: Wednesday, July 14
3. Washington DC: Wednesday, August 5
4. New York City: Monday, August 9
5. Chicago: Wednesday, August 11